plaidoyer publicitaire

Désignations

français	plaidoyer publicitaire (masculine noun) synonyme : publicité justificative (feminine noun)
anglais	advocacy advertising (correct) CONT: It also argues for media access for people who want to counter the so-called ""advocacy advertising"" of such companies as Imperial Oil, which has flooded the country with commercials telling Canadians about ""The big, tough, expensive job of developing petroleum"".

Codes : pays ou zone où la désignation a cours (CH, FR, DE, EU = Union européenne, INT = usage international). Une désignation barrée est déconseillée.

Définitions

anglais: Any kind of paid public communication or message from an identified source that presents the advertiser's point of view on a recognized controversial issue.

Classement

Collections

Économie economy

Domaines

Agences et services de publicité

API

curl -H "Authorization: Token VOTRE_CLE" \
  "https://opendata.altius-group.ch/language/terminology/api/v1/concepts/termium-1c80dc1f5753796d/"

Données : TERMIUM Plus, Bureau de la traduction, gouvernement du Canada. Licence du gouvernement ouvert – Canada.