carte-prime

CONT: L'enfant collectionnait les cartes-primes qu'il trouvait dans les paquets de gomme à mâcher.
OBS: carte prime : terme entériné par le Comité de linguistique de Radio-Canada et le Secrétariat d'État du Canada.

CONT: [The company] started inserting trading cards into bubble gum packs in 1950 with such topics as TV and film cowboy Hopalong Cassidy, ""Bring 'Em Back Alive"" cards featuring Frank Buck on big game hunts in Africa, and All-American football cards. [It] inserted baseball cards as prizes into packs of gum until 1981, when the gum became a thing of the past and the cards were sold without the gum.