imagination créatrice

CONT: La conduite du brainstorming et l'imagination créatrice. La conduite de pareille réunion part de l'idée qu'il n'y a pas d'idées absurdes. Il faut en trouver le plus possible et en aucun cas porter un jugement de valeurs [...]

CONT: ... Osborn introduced training in what he called ""brainstorming"". In this problem-solving situation, members are given a problem ... and then are asked to give whatever ideas come to mind, no matter how outlandish. Thus, group norms are established to encourage rather than discourage strange suggestions. ... Though the basis appears sound, one of the few careful evaluative experiments suggests that ""brainstorming"" inhibits rather than facilitates creative thinking.