institution financière virtuelle

CONT: Très populaires dans le reste du Canada, les comptes à haut rendement séduisent moins les Québécois qui, pourtant, ne peuvent plaider l'ignorance. Qui n'a pas vu une publicité d'ING Direct, cette institution financière virtuelle qui a remporté, il y a trois ans, le concept de ce type de compte?

CONT: Driven by a user focus and cost-efficiencies (which means more choice and competitive pricing for the user), enabled by advances in communications and information technologies, the virtual financial institution assembles financing products from a number of different sources and delivers them as a complete package of services to the user. ... it is the era of ""mass customization"" in financial products.