sollicitation à froid

CONT: La «sollicitation à froid» s'entend simplement de la promotion de votre produit ou service auprès d'une personne qui, à votre connaissance, n'a encore manifesté aucun intérêt pour votre produit ou service.

CONT: ""Cold canvassing,"" also known as ""cold calling,"" is a business solicitation method that involves customers who are not expecting to receive a sales pitch or call. A salesperson using the cold canvassing technique is typically looking to collect information rather than make an immediate sale.
OBS: ""Cold calling"" typically refers to phone calls but can also involve drop-in visits, such as with door-to-door salespeople.