blanchiment écologique

Désignations

Codes : pays ou zone où la désignation a cours (CH, FR, DE, EU = Union européenne, INT = usage international). Une désignation barrée est déconseillée.

Définitions

français

Attribution abusive de qualités écologiques à un produit, à un service ou à une organisation

Site Ministère français de la culture, [France Terme ](http://www.culture.fr/franceterme/result?francetermeSearchTerme=green+washing&francetermeSearchDomaine=0&francetermeSearchSubmit=rechercher&action=search)(10.6.2020).

italien

Si parla di greenwashing per indicare le pratiche adottate da quelle aziende od organizzazioni interessate ad acquisire una reputazione «verde», ossia ecologica, senza che vi corrisponda un modo di operare sostanzialmente diverso da quello degli altri soggetti (concorrenti) rispetto ai quali esse si vogliono differenziare.

Carlo Alberto Pratesi, [Greenwashing](https://www.aggiornamentisociali.it/articoli/greenwashing/), Aggiornamenti sociali, 2011

anglais

The practice of suggesting or otherwise creating the impression that a product or service is environmentally friendly or is less damaging to the environment than competing products, or that a company is doing more to protect the environment than it really is.

Based on European Commission, [Compliance Criteria on Environmental Claims](https://ec.europa.eu/info/sites/info/files/compliance_criteria_2016_en.pdf), 2016 (27.7.2020).

Contextes d'emploi

• « The term greenwashing was coined by environmentalist Jay Westerveld in 1986, back when most consumers received their news from television, radio and print media – the same outlets that corporations regularly flooded with a wave of high-priced, slickly-produced commercials and print ads. The combination of limited public access to information and seemingly unlimited advertising enabled companies to present themselves as caring environmental stewards, even as they were engaging in environmentally unsustainable practices. »