biens de spécialité

CONT: La typologie des biens de consommation [...] On établit habituellement une distinction entre les biens d'achat courant, les biens d'achat réfléchi, les biens de spécialité et les biens non recherchés [...]

CONT: Specialty goods have particularly unique characteristics and brand identifications for which a significant group of buyers is willing to make a special purchasing effort. Examples include specific brands of fancy products, luxury cars, professional photographic equipment, and high-fashion clothing. For instance, consumers who favour merchandise produced by a certain shoe manufacturer or furniture maker will, if necessary, travel considerable distances in order to purchase that particular brand.