psychologie de la publicité

Désignations

français	psychologie de la publicité (correct,feminine noun) synonyme : psychologie publicitaire (correct,feminine noun)
anglais	advertising psychology (correct) CONT: Advertising psychology is a branch of psychology that studies the characteristics and effects of advertising on the public. As an interdisciplinary application, the interests of the consumer converge with psychology—always around variables that aim to explain and predict with greater accuracy the psychological tendencies of consumption, taking into account persuasion, influence and other means of communication.

français

psychologie de la publicité (correct,feminine noun)
synonyme : psychologie publicitaire (correct,feminine noun)

anglais

advertising psychology (correct)
CONT: Advertising psychology is a branch of psychology that studies the characteristics and effects of advertising on the public. As an interdisciplinary application, the interests of the consumer converge with psychology—always around variables that aim to explain and predict with greater accuracy the psychological tendencies of consumption, taking into account persuasion, influence and other means of communication.

Codes : pays ou zone où la désignation a cours (CH, FR, DE, EU = Union européenne, INT = usage international). Une désignation barrée est déconseillée.

Classement

Collections

Économie economy

Domaines

Commercialisation

API

curl -H "Authorization: Token VOTRE_CLE" \
  "https://opendata.altius-group.ch/language/terminology/api/v1/concepts/termium-087ddf2f86451d03/"

Données : TERMIUM Plus, Bureau de la traduction, gouvernement du Canada. Licence du gouvernement ouvert – Canada.